Thriving in the current ever-challenging context of high competition and a knowledge/innovation-driven economy requires creativity and innovation skills:
“With the world changing more rapidly than ever before, creativity is at a historical premium…We live in a society where those who do not creatively innovate risk failure in any of several domains of life.
In the same vein, UNESCO places creativity and innovation among the core skills of the 21st Century.
“In today’s world of global competition and task automation, innovative capacity and a creative spirit are fast becoming requirements for professional and personal success”.
NAWE HANGA AGASHYA (which translates to “You Too innovate” in Kinyarwanda) is a comprehensive training program designed to foster creativity and innovation skills in small entrepreneurs and youth in particular, at all stages of their business journey. It is about innovation made accessible to SMEs and national organizations. The program delivers practical applications through:
1. Creative Thinking Fundamentals
2. Opportunity Recognition - Developing the mindset to spot gaps and needs in the market
3. Innovation Frameworks
4. Introduction to Intellectual Property Rights
What sets NAWE HANGA AGASHYA Training apart?
• Practical Workshop: Interactive ideation sessions on real business challenges, follow-up.
• Culturally contextualized: The training connects Rwandan traditional creativity and problem-solving approaches to modern cutting-edge innovation techniques.
• Dual-language delivery: Content available both in Kinyarwanda and English, making advanced innovation concepts accessible to small entrepreneurs ( Inclusivity, “creativity and innovation for all”)
• Community-centered innovation: Focus on innovations that address community needs and encourage sustainable business models.
Benefits for Entrepreneurs
Participants can expect to gain:
• Practical innovation toolkit: Actionable techniques that can be applied immediately in their businesses, regardless of size or sector.
• Enhanced Problem-Solving abilities: Structured approaches to identify challenges and develop creative solutions.
• Renewed Entrepreneurial Confidence: The mindset shift from “innovation is for others” to “I too can create something new” (NAWE HANGA AGASHYA).
• Expanded Professional Network: Connections with like-minded innovators, potential collaborators, and mentors.
• Increased competitive advantage: Skills to differentiate their offerings in increasingly competitive markets.
• Development of internal systems for continuous innovation
• Identification of new market opportunities
• Renewal of business culture with creativity and innovation practices
• Transformation of ideas into actionable, innovative business models
• Confidence to pursue original concepts
• Development of practical innovation skills before significant investment
The outcome of “Nawe Hanga Agashya” is not only about business innovation, but also personal transformation by developing the mindset that you too can create something new that adds value to the local, national, and global economy.
This training transforms the abstract concept of innovation into tangible business results, helping SMEs and entrepreneurs with limited resources not just survive but thrive through innovation-driven growth.

CLICK HERE for further information.